Drip Coffee: The To The Point Extraction Method

  Also commonly called drip brew, pour over coffee, and filtered coffee, drip coffee is a straight to the point extraction method. Using only the force of gravity and some coffee ground. This is how your grandmother made her coffee. That is not to say that you can’t make a damn good drip brew. Like…

How to Overcome Procrastination Once and for All with Coffee.

While I do love the taste, I drink coffee because it makes me more productive. The two double espressos I just downed have my fingers flying over the keys, and I feel a little bit invincible. This confidence boost, is probably what encouraged me to start this article with a massive fourth wall break. I…

5 Tools For The Coffee Nerd

Brewing coffee really only requires two things: coffee and water. Yes, it works a lot better if you use certain tools and techniques, but those two things are where it all begins. For some, the simple combination of coffee and water in a french press or a drip pot is enough to satisfy. For others, it’s…

How To Use the Coffee Flavor Wheel

Tasting subtle flavors in our food is not something we often grow up doing. Rice is rice. Chicken tastes like chicken. That’s how most of us learn to understand flavor – on a very basic level. The idea of coffee tasting like anything other than “just coffee” sounds utterly ridiculous under this framework of flavor…

Introducing ETERNAL SUNSHINE – Black Gold Edition #2

We are very proud at Hook Coffee to announce the launch of a second Black Gold Edition coffee, our line of rare of best of the best coffees. This new addition to the series is our highest scoring coffee yet: Eternal Sunshine. This special offering, from the birthplace of coffee itself, was grown in the…

5 Reasons To Skip The Supermarket Coffee

The infamous supermarket coffee aisle – a sight to behold, and a trap lying in wait. We all know the lure of hundreds of colorful coffee bags, but some of us are beginning to wake up to reality. Supermarket coffee is rarely coffee worth buying. You need to know why. 1. It’s Not Fresh or…

Why International Coffee Day Matters + Free Coffee Scrub

  Just last year, in 2015, the International Coffee Organization launched the first annual International Coffee Day on October 1st. This was the first time a global awareness day was recognized and acted upon with such zeal in the coffee community. Internationalism emphasizes just trade, sustainable practices, and respect for people that surpasses borders and…

Standard or Inverted: Which Aeropress Orientation Should You Use?

If you’re on the hunt for a great Aeropress recipe, you have likely already found that there are two ways you can position the Aeropress while brewing. Each orientation comes with its own strengths and weaknesses, so let’s sort it out. Standard Orientation When the Aeropress was first released by Aerobie, the instructions on the…

Traveling With Coffee: Tips For The Road

We all know that feeling of waking up in an unfamiliar bed, looking around at blank walls, and hearing the sounds of a foreign city. It’s exciting and gives us an opportunity at wild growth as people, but there are discomforts as well. You may not speak the local language. Your luggage may not arrive…

What Does A Coffee Roaster Actually Do?

When you’re browsing websites and trying to decide which coffee you would like to try next, do you ever wonder what a coffee roaster actually does? Sure, the title is fairly self-explanatory, but have you consider what it actually looks like? Have you thought about the science and how it all works? Have you considered…

HOW TO READ A COFFEE PACKAGING LIKE A PRO

There’s a lot to learn about a coffee’s origin, roaster, and general quality of the packaging, and not all of it is good. We’ve all been there: you meander down an aisle or scroll down a web page to see dozens or even hundreds of coffee bags, each saying they’re gourmet and flavorful – but…

Stop Throwing Away Your Left Over Coffee Grounds…Do This Instead!

Stop Throwing Away Your Left Over Coffee Grind…Do This Instead If you are like me, when your bin fills up with used coffee ground, you probably toss it all away without a second thought. I have shamelessly been throwing my used coffee away for years, and I never thought anything of it. That was until…