Behind the Brew #1

Hey everyone! Welcome to our first episode of Behind the Brew – a blog segment where we share conversations we have with people that love coffee! We want to talk to real people in our community and ask them about their home brewing and coffee experiences. That’s what Behind the Brew will focus on. Without…

Tips to build your own mobile coffee set up!

To the coffee eccentrics, nerds, geeks, and obsessives, If you revel daily at your elegant coffee setup, or if you spend your free time looking for the next addition to your coffee arsenal, chances are you’re a coffee geek or something similar. Mind you, this isn’t a bad thing. We like coffee geeks. If you…

Why We Started Hook Coffee?

Coffee is more than a party in your mouth. It is more than caffeine. It is more than dirty water. Many of the best questions in life are the simple ones. Before we launched Hook, we asked, “why do we love coffee?” What was it about coffee that we loved? Many things came to mind….

Define Fresh.

We’re committed to connecting good coffee to good people – you all deserve nothing but the best! We will be telling you why we are obsessed about freshness at Hook and why a fresh cup is the best cup and what exactly we mean when we say we’ve some of the freshest coffees in town!…

Cupping Coffee – what does this mean?

Maybe you’ve heard of the term “cupping coffee.” Roasters write about their flavor discoveries during the cupping process. You maybe have seen shops hosting weekly cuppings. It seems like everyone is doing it. Well, what is it? The easiest answer is that it is a tool. Cupping is a process where people come together to…

Coffee Pork Ribs (Recipe)

Photo and recipe credit: MEATMEN COOKING CHANNEL This is definitely one of those ‘you gotta try it to believe it’ recipes. Perfect for a Sunday afternoon brunch with family and loved ones. Best paired with a cup of bright, tart, and nutty Prosperoo from Hook (which will be leaving our coffee menu at the end…

Cold Brew and Cold Coffee

Over the past decade, cold brew took the stage as a new standard for coffee refreshment. We see it bottled, on tap, in cartons, or slowly brewing in turn-of-the-century glass mechanisms at specialty cafes. It can be enjoyed with milk, cream, or with a variety of other tasty concoctions. Cold brew can pair well with…

Instant regrets?

In the words of Daft Punk, we always want things to be “better, faster and stronger” all the time. In the fast-paced world today, we always seek speed and efficiency, be it as students, young working professionals, or even just as the average joe. (As individuals who work in a startup, we also know this…

Crafting your own blends // Single Origin Goodness

Hello friends! Today we are going to be discussing some things that can add much needed variety to a coffee routine. When you walk into specialty cafes or observe the product that coffee roasters sell, you may notice that there are two types of coffee available – single origin, and blends. We see these options…

Coffee Pairing

Hello coffee people! Pairing drinks with food can seem “beyond” the average food lover. Unfortunately, food pairing can even come off as pretentious. Many restaurants and eateries don’t offer specially paired suggestions of food and wine – especially not for coffee and food. We watch gourmet chef’s meticulously narrate meals, emanating flavor that permeates all…

Chinese New Year and Better Coffee

New Year goodness! Chinese New Year is here. Red is everywhere, luck is in the air, and family reunions are abundant. We already took some time recently to discuss our year at Hook, so today we are going to focus a bit more on some practical new year resolutions. Drinking better coffee and saving cash…

Acidity: Why it’s Misunderstood

Today we are going to discuss some coffee terminology. Coffee has been around since the tenth or eleventh century. Yet, regardless of coffee’s antiquity, many terms describing its taste and flavor profile are misunderstood. Until recent decades, coffee was a utilitarian beverage. The bitter dark drink was consumed by adults only as caffeine fuel before…