Taking advantage of brew variables

Brewing coffee at home is a popular craft. Many wish to emulate the well balanced cups of coffee that they drink in cafes – seeking out the “perfect cup.” However, the road of coffee discovery can be long and hard. This is why we at Hook published today’s article. We hope to aid you on…

The New Year, An Intentional Review

A message from the co-founders:  Thank you for an amazing 2016. We set out to bring freshly roasted coffee to you all. Sharing our love of coffee was a simple mission, but getting to laugh and share with everyone has been an incredible experience. We are overwhelmed by the amount of love and support from…

Greetings and Merry Christmas to all!

It’s a glorious time here at Hook Coffee. A special time. A wonderful time. Why, you ask? Well it’s Hook Coffee’s very first Christmas! Today we make merry and celebrate not only the holidays but also our fans and readers. Seriously, we couldn’t have done it without you all. The support and encouragement over the…

Drip Coffee: The To The Point Extraction Method

  Also commonly called drip brew, pour over coffee, and filtered coffee, drip coffee is a straight to the point extraction method. Using only the force of gravity and some coffee ground. This is how your grandmother made her coffee. That is not to say that you can’t make a damn good drip brew. Like…

How to Overcome Procrastination Once and for All with Coffee.

While I do love the taste, I drink coffee because it makes me more productive. The two double espressos I just downed have my fingers flying over the keys, and I feel a little bit invincible. This confidence boost, is probably what encouraged me to start this article with a massive fourth wall break. I…

5 Tools For The Coffee Nerd

Brewing coffee really only requires two things: coffee and water. Yes, it works a lot better if you use certain tools and techniques, but those two things are where it all begins. For some, the simple combination of coffee and water in a french press or a drip pot is enough to satisfy. For others, it’s…

How To Use the Coffee Flavor Wheel

Tasting subtle flavors in our food is not something we often grow up doing. Rice is rice. Chicken tastes like chicken. That’s how most of us learn to understand flavor – on a very basic level. The idea of coffee tasting like anything other than “just coffee” sounds utterly ridiculous under this framework of flavor…

Introducing ETERNAL SUNSHINE – Black Gold Edition #2

We are very proud at Hook Coffee to announce the launch of a second Black Gold Edition coffee, our line of rare of best of the best coffees. This new addition to the series is our highest scoring coffee yet: Eternal Sunshine. This special offering, from the birthplace of coffee itself, was grown in the…

5 Reasons To Skip The Supermarket Coffee

The infamous supermarket coffee aisle – a sight to behold, and a trap lying in wait. We all know the lure of hundreds of colorful coffee bags, but some of us are beginning to wake up to reality. Supermarket coffee is rarely coffee worth buying. You need to know why. 1. It’s Not Fresh or…

Why International Coffee Day Matters + Free Coffee Scrub

Just last year, in 2015, the International Coffee Organization launched the first annual International Coffee Day on October 1st. This was the first time a global awareness day was recognized and acted upon with such zeal in the coffee community. Internationalism emphasizes just trade, sustainable practices, and respect for people that surpasses borders and nationalities….

Standard or Inverted: Which Aeropress Orientation Should You Use?

If you’re on the hunt for a great Aeropress recipe, you have likely already found that there are two ways you can position the Aeropress while brewing. Each orientation comes with its own strengths and weaknesses, so let’s sort it out. Standard Orientation When the Aeropress was first released by Aerobie, the instructions on the…

Traveling With Coffee: Tips For The Road

We all know that feeling of waking up in an unfamiliar bed, looking around at blank walls, and hearing the sounds of a foreign city. It’s exciting and gives us an opportunity at wild growth as people, but there are discomforts as well. You may not speak the local language. Your luggage may not arrive…